Robbie Williams has secured a major sponsorship deal with Port Vale. The pop superstar's RW brand will feature on the club's home and away shirts for the next two seasons, marking a significant coup for the Burslem outfit near Cannock.
Williams' branding will be impossible to miss across Port Vale's kit as thousands of supporters don the shirts during the upcoming campaign. For a club of Port Vale's stature, landing a sponsorship from one of Britain's biggest music icons represents a major statement of intent heading into the new season.
The RW brand placement puts Robbie Williams front and centre of Port Vale's identity for the next 24 months. It's a high-profile partnership that underlines the club's ambitions and will give the Cannock region's football fans something to talk about.
Port Vale's kit sponsorship deal with Williams runs through two full seasons, cementing the partnership for supporters across Cannock and beyond. The agreement shows the club's ability to attract heavyweight commercial backing despite their lower league status.