Red Rose Media & Marketing, a digital marketing business based in Hednesford, has been named a finalist in the Best Digital Marketing Agency category at The UK Small Business Awards.
The company, founded by Penny Gibbs, has been recognised for its work helping small businesses, charities and health-related organisations become more confident, visible and effective online.
Penny launched the business in October 2023 whilst working in NHS communications. Within 12 months, she left the corporate world to become a full-time freelancer. She brings nearly 20 years of experience across broadcast journalism, NHS communications and digital marketing.
Red Rose Media & Marketing provides digital marketing strategy, social media management, website development, SEO, content creation, video content and wider online visibility support. The business works with a diverse range of mainly local clients, from health and support-based businesses to charities and new organisations.
My approach to digital marketing starts with understanding the business, the audience, the message and the action we want people to take. From there, I look at how everything connects from websites and SEO to social media and content to create a clear and joined-up strategy that delivers real value for the business.
Penny said a key part of the business's work is making digital marketing feel less overwhelming for clients.
Many of my clients come to me feeling completely overwhelmed by digital marketing. I want them to understand what they are doing, why it matters and how it supports their goals. The strategy needs to be realistic and manageable, as well as effective.
Since running the business full-time, Penny has expanded services to include Power Hours, masterclasses, training and group offers.
My values are fairness, honesty, trust and authenticity and I wanted to create a business that was strategic but approachable, professional but human, and helped people show up online in a way that feels true to them.